Nailing those percentages can be a bit challenging at first, especially if you have a lot of regular page visitors. If your conversion rate isn't close to the average just yet, don't worry. To determine your conversion rate, simply divide the number of conversions a web page generates by the number of people who visited that page. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content.Īlthough their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.Įven after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing.Īccording to WordStream, the average landing page conversion rate is 2.35% across industries, with the top 25th percentile of landing pages hitting 5.31% or higher. In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company.Īfter giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication's newsletter or subscription. If they enjoy the video they've received, they might be more likely to respond to or purchase a product from a company rep who calls them. Interested audiences might offer their contact information in exchange for the valuable information. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Let’s talk through an example of when a landing page can be especially effective.

Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.

Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. The goal of these pages is to generate leads while you pull prospects further into the customer funnel.

A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information.

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